Fractional COO for Founder-Led SaaS companies
I work with founders when everything still runs through them — turning vision into structure, ownership, and consistent execution.
What I do
What I do
I work with founder CEOs in SaaS companies who are at a stage where things are growing — but execution still depends heavily on them.
It often shows up as:
– Everything routing through the founder
– Projects starting but not consistently moving forward
– Meetings producing discussion, but not follow-through
I step in as a fractional COO to turn direction into structure — so priorities, ownership, and execution stay in motion without constant founder involvement.
Who I work with
Founder-led SaaS companies, typically:
– $3M–$20M in revenue
– Growing teams and increasing complexity
– At a point where what used to work no longer scales
Most are in that middle stage — where the business is working, but the way it runs hasn’t caught up yet.
How I help
My work sits at the point where decisions turn into execution:
– Translating direction into clear priorities
– Establishing a consistent operating rhythm
– Creating ownership across the team
– Supporting follow-through so work keeps moving
The focus is not on adding more tools or process —
it’s on making sure the business runs with structure and accountability.
About - Emily Baun
I’ve spent 18+ years working inside growing companies, supporting leadership and managing operations across a range of environments.
Over time, I’ve seen the same pattern — as companies grow, execution becomes inconsistent not because of effort, but because of structure.
I now work as a fractional COO for SaaS founders, helping bring clarity, rhythm, and follow-through to how their business runs.
Based in Boise, working with clients remotely.
Start a Conversation
If this sounds familiar, we can start with a simple conversation.
No pitch — just a chance to compare notes and see if it’s a fit.